Why Engagement Matters so Much

Why does engagement matter so much? Consumers are more empowered now than ever. They are hyper-connected via more than 1 device and this gives them a firmer grip on brands and the content brands create and exchange. I say exchange because as a consumer is gaining information to make their experiences more relevant, brands and(…)

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Storytelling in Marketing Must Be Useful

Storytelling for marketing is a great tactic, but storytelling in marketing must be useful. When writing a blog it is in your advantage to be a great storyteller. The even greater advantage is telling a story that can be repeated. It’s great to write lofty thoughts and ideas about how things should be or what(…)

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Sharing Content to Increase in Rank and Relevance

Right now, after all of the Google updates, and non-Google updates too, to get higher ranking in SERPs (search engine results pages) you need to share. You’re also going to become more relevant, not only to your readers and consumers in general, but to the search engines themselves. There is one truth that applies to(…)

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Share to get better at ranking and relevancy

You share to get better at ranking and relevancy. In today’s Internet the more you share the better you get. Remember that the more you share the more popular you become, and becoming popular is very important. When you become popular people know you, more and more people know you, and more and more people(…)

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Por Qué Acaparar La Atención Es Importante

¿Por qué acaparar la atención es tan importante? Los consumidores hoy día tienen más poder adquisitivo que nunca antes. Están híper-conectados a más de un aparato que a la vez les da más dominio sobre las marcas, y estas crean un intercambio. Digo intercambio porque a medida que los consumidores adquieren información para hacer su(…)

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People Want Marketing Results

People want results, and people are desperate for them. Marketers are desperate for results. Consumers look for them, need them, and require them. When we talk about results, we think of the ROI behind every investment a firm makes, but we also need to realize that consumers are their very own business now. Since consumers(…)

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La Innovación Personificada es Un Individuo muy Interesante

La Innovación Personificada es Un Individuo muy Interesante

La innovación personificada es un individuo mui interesante. Se compone de un poco de todo, donde ahora, este momento, es mas importante. La innovación no puede vivir en un vacío, y es porque necesita toda la sociedad para realmente existir. Es un producto de quienes somos, de donde venimos, y de donde vamos. La innovación(…)

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Innovation Personified is an Interesting Individual

Innovation Personified is an Interesting Individual

Innovation personified is a very interesting individual. It is a bit of everything, where now, this moment, is most important. Innovation cannot live in a vacuüm, and that is because it needs all of society to truly exist. It is a product of who we are, where we have come from, and where we are(…)

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How to Use Storytelling in Your Marketing

Using storytelling in your marketing is the new and improved tactic to reach consumers. It’s great, but we need to be sure the storytelling keeps your marketing useful. They go hand in hand. When you’re writing it’s great to be a storyteller. It’s a huge advantage to speak the consumer’s language. You relate things to(…)

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Good Marketing is Consumer-Holistic

Holistic – it is characterization of the parts of something as interconnected that is explicable only by reference to the whole. Marketing – the business or action in business of promoting and selling products or services that includes market research and advertising. Here are two separate definitions that when put together merge to define the(…)

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